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Typically advertisers use demand-side platforms (DSP) that combine offerings from multiple ad exchanges into one interface.
Exchange Retargeting, ad exchanges are platforms that facilitate buying and selling of advertisements from various online publishers and placements.
Its time to get schooled on the new way to advertise on the worlds most popular social network the Facebook Exchange (FBX).
Facebook Ad Options, newsfeed Remarketing, this is the most prominent section of Facebook and retargeting in this area gains extremely high click through rates and enables social sharing.
CPMs in the.50 range are not uncommon for programmatically sold display inventory, versus 10 echangiste amateur maison or more for directly sold inventory.This form of remarketing is delivering promising results and is only offered through selected partners presently.Facebook rolled out support for retargeting through the Ads API in January 2014 with the launch of Website Custom Audiences, and began supporting dynamic creative in February 2015 when they released Dynamic Product Ads (DPA).In addition to retargeting, advertisers can access capabilities like multi-touch attribution, view-through conversions, global frequency capping, day-parting, and creative optimization.Resolution Media has been using Dynamic Product Ads at scale for some of the worlds biggest advertisers since the feature launched early in 2015.
MediaMath, one of Facebooks qualified partners, reported that one FBX campaign accounted for nearly 40 percent of the conversions driven within three weeks of launch.
FBX allows you, the advertiser, to target these key people based on other things they have done on the Internet.
It can be difficult for advertisers to compare the performance of FBX and native Facebook campaigns as the actual bid values in the former are not visible for them.But is that so bad?Executive Summary, facebook has announced that it is shutting down its desktop ad exchange, FBX, on November 1 2016.Although you may not have heard about FBX, its quite popular in marketing circles.DPA campaigns are able to use all the ad formats, including the new.The strength of exchange retargeting is that an advertiser is able to retarget via multiple channels using the same DSP as Facebook is just another placement for them.You may also like.Whether youre a small startup or a large corporation, Facebook advertising is a great way to reach your audience.
FBX was the first ad exchange on social media and enabled advertisers to purchase highly targeted impressions on Facebook through a number of qualified demand-side platforms (DSP).
Let me know if you have experience with FBX in the comments below!